Platform
Ten sections, in the order a shift goes.
Check the fleet, open the tree, launch, load the hangar, build the crowds, read the radar, set the watch, answer the comms. Gate and Crew hold the connections and the people.
01Tower · Вышка
The whole fleet on one screen.
Tower opens the shift: spend, results and cost per result for every ad account you can see, the flights that are delivering right now, launches in progress, lookalikes that finished building, and the problems lifted to the top with the reason Meta gives.
- KPI tiles with deltas and sparklines for any period
- Attention list: limits, rejections, failed launches
- Jump to the object in one click
Address /deck/
02Flights · Рейсы
Every flight, every leg, in one tree.
Flights shows the structure of an ad account as a tree with delivery metrics next to each line. Pause or activate any level, change a daily budget, select many lines and act on them from the action bar, or open the same object in Ads Manager.
- Pause, activate and edit budget on campaigns and ad sets
- Row selection turns the top bar into an action bar
- Metrics for any date range in the account currency
Address /deck/flights
03Runway · Полоса
From brief to a paused structure in Meta.
Runway turns one brief into a campaign with the ad sets and ads you asked for: 1·1·N, 1·N·1 or N·1·1. Pick the ad account and Page, objective, budget level, crowds, placements and the creative set from Hangar. Preflight checks everything, then the structure is created paused and logged object by object.
- Naming templates with date, crowd, format and counter
- Preflight: pass, warn, fail; fail blocks the launch
- Launch log with every object and every error, retry in place
Address /deck/runway
04Hangar · Ангар
One set of creatives, mapped to every placement.
A creative set is one message in several formats plus texts, headlines and descriptions. Hangar recognises the format of every file, builds the placement map, shows which placement gets which file, where a fallback is used and where there is a gap.
- Formats 1:1, 4:5, 9:16, 16:9 and 1.91:1 with a 3% tolerance
- Single and dynamic sets with up to five texts and headlines
- The same set reused across many launches
Address /deck/hangar
05Crowds · Аудитории
Audiences built once, used everywhere.
Crowds lists the audiences of every ad account, lets you build custom audiences from customer lists, website or engagement events, grow lookalike ladders from 1% to 10% by country and see the reach estimate from Meta before anything spends.
- Customer lists are hashed in your browser before upload
- Lookalike ladders in one step
- Any audience goes straight into Runway
Address /deck/crowds
06Radar · Радар
Numbers you can slice, chart and export.
Radar reads delivery data from Meta and keeps a daily history, so ranges open fast and compare honestly. Break results down by level, look at the curve, compare the variants of one launch side by side, export the table to CSV.
- Spend, reach, impressions, clicks, CTR, CPC, CPM, results, cost per result
- Daily series and totals for any range
- CSV of exactly what is on screen
Address /deck/radar
07Watch · Дозор
Rules keep watch while the crew sleeps.
A Watch rule names what to look at, which conditions must all hold and what to do: pause, activate, raise or lower a budget within a limit, or just notify. Preview shows what the rule would touch right now without changing anything, and every run is logged with the values it saw.
- Conditions on spend, results, CPR, CTR, CPC, CPM over today, yesterday, 3 or 7 days
- Budget changes in percent with a floor or a ceiling
- Run log with every matched object and action
Address /deck/watch
08Comms · Связь
The comment section, kept in order.
Comms collects comments under your ads and Page posts and shows each thread next to the post it belongs to. Hide, unhide, delete or reply as the Page. Moderation rules hide or delete comments with chosen words, links or phone numbers, and webhooks bring new comments in as they are written.
- Threads grouped by ad, with the post preview
- Keyword, link and phone filters
- Real-time updates per Page
Address /deck/comms
09Gate · Шлюз
Everything you connected, on one map.
Gate shows each connected Meta profile with the business portfolios, ad accounts and Pages it gave access to. Tag assets, filter them, read the status Meta reports for each account, sync when something changes, or disconnect a profile and delete everything that came through it.
- Facebook Login for Business, nothing else
- Tags and filters for large setups
- Disconnect and delete data in one action
Address /deck/gate
10Crew · Экипаж
Who sees what, and who may touch it.
Owners and admins see everything. Members see only what they were given: a tag, a profile, an ad account or a Page, to view or to manage, directly or through a team. Invitations work once and expire after seven days. Every action in the cab goes to the audit log.
- Roles owner, admin and member
- Teams and grants on tags, profiles, accounts and Pages
- Plan and billing in the same place
Address /deck/crew
11Out of scope
What ads.cab will not do.
- Ask for Facebook passwords, cookies or tokens copied from other tools.
- Alter creatives to get them past Meta’s ad review.
- Start spending on its own: launches are created paused and rules act only as you set them.
- Show one advertiser’s data to another.